Privacy Policy

1. Introduction

We are committed to protecting your privacy and handling your personal data in accordance with the UK GDPR and Data Protection Act 2018.

2. Data We Collect

We may collect and process:

• Name, company name
• Billing and delivery addresses
• Email address and phone number
• Payment information, processed securely by third-party providers
• Order history
• Account and login details
• Communications with us

3. How We Use Your Data

We use your data to:

• Process and fulfil orders
• Manage accounts and trade relationships
• Provide customer support
• Send service and transactional communications
• Send marketing communications, where consented or permitted
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Contractual necessity
• Legal obligation
• Legitimate interests
• Consent, for marketing communications

5. Marketing Communications

You may receive marketing communications if you have:

• Opted in, or
• Purchased from us and not opted out

You can unsubscribe at any time using the link in our emails or by contacting us.

6. Data Sharing

We may share your data with:

• Delivery partners
• Payment processors
• IT and CRM providers, for example HubSpot
• Review and feedback platforms, for example Trustpilot, to invite and verify customer reviews following an order
• Legal or regulatory authorities, where required

We never sell your personal data.

7. Cookies

Our website uses cookies and similar technologies to operate correctly, understand how visitors use our site, and support the review and marketing services we use.

• Essential cookies, required for core site functionality such as browsing, checkout and account login
• Analytics cookies, to help us understand website usage and improve performance
• Review platform cookies, for example Trustpilot, used to invite and verify customer reviews following an order

You can control or disable cookies at any time through your browser settings. Disabling some cookies may affect how parts of our website function. See our Cookie Policy for full details.

8. Data Retention

We retain personal data only for as long as necessary for legal, accounting and operational purposes.

9. Your Rights

You have the right to:

• Access your data
• Rectify inaccuracies
• Request erasure
• Restrict or object to processing
• Data portability
• Withdraw consent

Requests should be sent to: privacy@protradedirect.co.uk

10. Data Security

We implement appropriate technical and organisational measures to protect your data.

11. Contact Us

If you have any privacy questions, contact: privacy@protradedirect.co.uk

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